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The Bonn Marketing Research Group offers its
clients a wide range of specialized services in marketing and market research.
For a more detailed description of all our services navigate the list below:
Customer tracking studies
Do you desire to know who your customers are? This specialized reporting
service provides valuable information about your customers, including their
activities, geographic and demographic data, economic expenditures and consumer
behavior patterns, overall perception of your customers experiences and many
more insightful facts.
One recent project involved customers and their associated behaviors involving
airport usage.
Survey design and methods
Actionable research starts with a well-formulated research design. From
beginning to end, The Bonn Marketing Research Group walks you through the
process of selecting the most appropriate research method for your information
fact finding needs. This service includes tasks related to survey design and
layout, sampling, interviewer training programs and data collection techniques
including personal interviews, self-administered questionnaires, telephone
surveys and focus group sessions.
Festivals & Events
Designed for organizations needing valid and reliable information on the
effectiveness of funded events, this program is for you. The Bonn Marketing
Research Group has designed and administered many of these projects for major
festivals and events of all kinds.
Service quality training programs
"Maximizing Quality Service" is a specialized training program developed by The
Bonn Marketing Research Group for all levels of human resources including
front-line service employees, service managers, human resource directors,
executives and owners/operators. This program familiarizes participants with
issues critical to guest service encounters and the delivery of quality
service. Duration of programs are structured to the client's immediate needs,
but typically range from half day to two days in length.
City governments including St. Petersburg, St. Augustine, Tallahassee, Tampa
and others have had customized programs such as this developed for them.
Secret shopper programs
The Bonn Marketing Research Group’s executive staff personally assists your
company in structuring, implementing and evaluating secret shopper programs.
Our vast experiences and education provides you with an advantage in better
understanding your company’s performance goals as related to your products,
services and physical plant. All evaluation criteria used in this program are
carefully determined with the input of your executives in order to provide
actionable results for your use.
Past clients represent foodservice, lodging, attractions, resorts and
transportation. Special programs for destination areas have also been conducted
and are available upon request.
Advertising effectiveness
Do you speculate upon the utility of your advertising placement? Would you like
to better understand the performance of your media selections? Are you provided
with leads from your fulfillment service and wonder about their accuracy?
The Bonn Marketing Research Group has many years of successful experiences
related to evaluating placement and effectiveness of advertising. Specialized
programs provide detailed information about your inquiries including
demographic information and purchase decision-related facts. If desired,
assistance with the establishment of your own customized internal database is
provided. Validation services check the reliability of leads provided to you by
your fulfillment service.
Branding and positioning
The Bonn Marketing Research Group specializes in research programs to assist
clients with subjective branding challenges. Multivariate research techniques
are used to identify attributes deemed significantly important to potential and
actual customers.
Positioning and repositioning research is a specialty BMRG brings to the table.
Whether you are a attempting to position according to attributes, features,
benefits, price, quality or product class, BMRG assists you with all of your
branding and positioning needs.
Strategic planning and development
Frequently, strategies related to economic development need to be reviewed,
evaluated and developed. The Bonn Marketing Research Group Experts provide
cutting-edge knowledge about strategy formulation and product development. Our
team of experts helps you develop your own unique strategies based upon your
potential and actual market characteristics. Opportunities for offering
potential services and the demand for existing ones are examined. Strategy
development considers non-traditional opportunities attributed to your
business.
Customized services
The Bonn Marketing Research Group provides clients with extensive databases
which include more than 50,000 personal interviews with individuals visiting
Florida for the purposes of business, pleasure, attending special events,
attending conventions and many other reasons. BMRG has extensive databases on
in-state residents, domestic residents and international travelers to Florida.
Customized reports using this primary data set are provided to clients at an
affordable rate, with rapid turn-around time, utilizing web reporting. Please
contact us with your requests.
Economic impact studies
For more than 20 years, The Bonn Marketing Research Group team has completed
scores of projects related to economic impact for clients representing natural
resources, tourism destinations, festivals and events, lodging, food service,
conventions, attractions, sports and entertainment businesses. These economic
impact studies document spending as it relates to the generation of salaries,
wages and employment.
Many of these studies have been used to document the value natural resources
have upon communities and states. For an example of such a study involving
natural springs click
here.
Expert witness
Often Dr. Bonn has been called upon as an expert witness in cases involving
tourism and hospitality. From discovery to deposition and to jury trial, The
Bonn Marketing Research Group assists you. Prior examples of our involvement as
an expert witness have been in the following areas:
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anti-trust
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copyright and trademark infrigement
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business conditions analysis
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product standards
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personal injury
For a complete review of Dr. Bonn's vitae click here
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